Friday, December 17, 2010

Listing Photos - Quality Over Quantity

When you order a virtual tour through a provider, what do you expect in return? Many photos of each room to ensure you cover everything or 1-2 well-planned and effective shots of each room.

By paying a professional, you should expect to recieve quality over quantity, (no one needs to see every angle of every room in a virtual tour... then there's no point in scheduling a showing!) A few good shots of each room and the exterior should suffice to give people just enough so they call you to schedule a showing.
Some companies will offer unlimited photos which is great in theory, but in reality the purpose of the virtual tour has been lost and you can begin to do more damage than anything else. People become overloaded with photos and have no reason left to call you unless they are really interested. By offering a few photos of each room you provide the prospective buyers with a good overview of the home but will leave them wanting to see it in person. THAT is what you should get from a virtual tour.
So the next time you order a virtual tour, make sure your provider knows the importance of not overloading potential buyers with too many photos and knows how to effectively shoot a home.
It just makes sense! Buyers are not spending 20 minutes online viewing 50+ photos of your listing. They spend a few minutes on each, so every photo they see should be one they wont forget and leaves them wanting more!

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